A Guide To Business Underwriting on Public Radio

Building Community Partnerships

As a public radio statio, KEYA is not allowed to air advertisements such as a commercial radio station can broadcast. However, KEYA is allowed to receive underwriting funds from businesses to help defray programming costs, and allowed to make brief on-air announcements recognizing that support. Underwriting provides businesses a cost-effective opportunity to support KEYA and to reach potential customers at the same time. And the underwritng options are virtually limitless: your business can choose to support a particular progam, a particular time period or have your announcement air on a rotating basis throughout KEYA's broadcast day.

Benefits

Underwriting reaches your company's Market.
Your on-air message is heard by a large and loyal group of listeners

Underwriting can target your company's market.
Your business can be identified with a specific program at a specific time.

Underwriting is excellent public relations.
Your company promotes a positive image as a generous, community-minded business.

Underwriting serves your community.
Your business is helping provide quality programming to an appreciative audience.

Underwriting on KEYA is tax-deductible.
Unlike advertising, underwriting can be considered a charitable contribution.

Announcements May Include: Announcements Cannot Include:

Underwriting is a cost-effective tool to reach your customers in a manner that creates real identification!

KEYA is organized as a 501 c (3) non-profit organization.

Underwriting announcements must follow FCC regulations.
Announcements can "identify" but not "promote" your business and services.

Underwriting is good for business

We think you'll find underwriting of KEYA programming is good business.
Underwriting complements your advertising campaigns; enhances your public relations efforts; promotes a positive business immage; and as an added benefit, it's tax-deductible.

As a KEYA underwriter, your business will also be in good company, joining many other community-minded businesses and organizations in supporting this non-profit, commercial-free public broadcasting service.

To find out more about the many advantages of business underwriting, contact our Underwriting Department at (701) 477-5686.